I really, really hate PETA. It has nothing to do with being unsympathetic to animal rights: I am going vegan, after all! No, it is because of their advertising strategies. Basically, these consist of in one way or another cruelty towards anyone who commonly gets discriminated against. Except for animal rights people. It's completely counterproductive. All it does is make people hate PETA. And sometimes that leads to rebellion, which results in more animal abuse! PETA's REALLY not helping ANYONE! PETA's really having problems when someone going vegan hates them. And I'm not the only one, either. (See the following links)
Vegan Hope
Feministe
And some more generally anti-PETA, but not necessarily anti-animal rights links:
Calorie Lab
And there's much more if you care to look for it.